At First Sight Studio is a Barcelona-based brand founded in 2021 by Judit Oms. Born from the soul of the Mediterranean, the brand is an intimate extension of its founder’s vision — a celebration of femininity, sensuality, and quiet strength. Defined by a deep commitment to local production, small and ephemeral collections, and the empowerment of women, AFS is a brand that believes in dressing with purpose. Each piece is designed to effortlessly elevate a woman’s natural femininity — not by transforming her, but by revealing what is already there.

The aesthetic is distinctly Mediterranean: warm, romantic, and sensual, with a feminine and laid-back elegance that feels both timeless and modern. It’s a wardrobe for women who embrace life fully — who are confident, free-spirited, and unafraid to express their softness as a form of strength. At First Sight Studio creates ready-to-wear for women, defined by effortless chic and sensuality. The woman who wears AFS doesn’t follow trends — she creates moments. She is magnetic without trying, luminous without effort.

There’s a nostalgic beauty in the way she lives, a romantic rhythm in the way she dresses. Entirely designed and ethically produced in Barcelona, the brand is rooted in honesty, artistry, and the belief that small, intentional actions can shape a more conscious industry. AFS doesn’t aim to change the world — but it moves through it with elegance, integrity, and love.